For every petpreneur, it is very important to now where are the customers.
Recent surveys showed that the largest group of customers are between 30 and 40 years old, In accordance to OmniShop App, in the 2022 report, we could see that Millennials overpass Baby Boomers regarding pet ownership. In the following year, we will see the rise of Gen Z pet owners. Still, Millennials are the largest pet-owning generation.
In the United States, they make up 32% of all pet parents. As Millennials enter their 30s and 40s, they’re looking for more stability. Which usually for them means relying on an animal companion. Millennials are very close to reaching a critical mass in pet ownership today.
Based on a survey, about 22% of Millennials and Gen Z people said they would delay having a kid and have a pet instead. Nowadays, pet owners strive to make closer bonds with their pets. Analysis shows that around 76% of people between 20-38 years old own at least one pet, and more than 50% of them are dog owners.
The current situation in America is that there is at least one pet in about 68% of households. About 25% of households own at least one cat, and 48 million American households own at least one dog. This trend can be seen globally as well. The steady increase in pet ownership will be on the rise in 2023. And this is what dictates pet industry trends in 2023 and the following year.